ANIMATED LOGO

LOGO DESIGN/MOTION GRAPHICS

DECEMBER 2016

ANIMATED LOGO

LOGO DESIGN/MOTION GRAPHICS

DECEMBER 2016

CANADA 150 LOGO

CANADA 150 LOGO

Canada150logo_2-sat-white
Canada150logo_2-sat-white
Canada150logo_2-sat-white

PROJECT OVERVIEW

PROJECT OVERVIEW

"You will design an animated logo for either Canada’s sesquicentennial or for promoting Canada’s National Parks Service in light of their important role in defining Canada’s culture and natural heritage and for their participation in the nation’s birthday festivities. Begin by researching Canada as country, what it stands for, what makes it culturally distinct, what its aspirations are for its people and the future, and symbols are currently attributed to it. Note: This is by no means the only research approach you may take, be open, find out what makes Canada, Canada. If you elect to redesign the National Parks logo, then research Canada’s national parks service which by the way is the oldest in the world." - Claire Ironside

Programs used for this project:

- Adobe Illustrator

- Cinema 4D

- Adobe After Effects


"You will design an animated logo for either Canada’s sesquicentennial or for promoting Canada’s National Parks Service in light of their important role in defining Canada’s culture and natural heritage and for their participation in the nation’s birthday festivities. Begin by researching Canada as country, what it stands for, what makes it culturally distinct, what its aspirations are for its people and the future, and symbols are currently attributed to it. Note: This is by no means the only research approach you may take, be open, find out what makes Canada, Canada. If you elect to redesign the National Parks logo, then research Canada’s national parks service which by the way is the oldest in the world." - Claire Ironside

The winning Canada 150 logo design by University of Waterloo student Ariana Cuvin.

The winning Canada 150 logo design by University of Waterloo student Ariana Cuvin.

The winning Canada 150 logo design by University of Waterloo student Ariana Cuvin.

The winning Canada 150 logo design by University of Waterloo student Ariana Cuvin.

STATEMENT OF INTENT

STATEMENT OF INTENT

The main idea for this animation was to emphasize Canada’s diversity and multi-culture. This logo animation takes the Canada 150 logo designed by Adriana Cuvin and incorporates an element that represents Canada’s diversity and acceptance. The animation maintains the original Canada 150 logo and its colours which represent the 13 provinces and territories of Canada. However, as well as representing the provinces and territories, this animation uses the different colours to represent different cultures and countries around the world, that come together to make Canada. The animation starts off as a globe of the world and transitions into paper planes, which represent people and different cultures around the world. These paper planes then morph into the pieces of the logo to represent how Canada is made up of different cultures and people, while still maintaining and embracing these different cultures, opposed to the United States, which is often referred to as a “melting pot”. By assigning a different colour to different sections of the world, and keeping that colour for each individual paper plane, which then transforms into the Canada 150 logo, this represents how Canada is made up of diversity and multiple cultures.

So the first thing I did was find a proper photo of the Canada 150 logo. I tried to download finding an actual vector of the logo but the Government of Canada website where you can receive a free license of the logo required you to submit an application with a mock up of how you would use the logo and I wasn’t sure how long it would take to process. So, instead I recreated the logo in Adobe Illustrator and vectorized the logo manually. After I created all the vectors in Adobe Illustrator, I moved into the 3D software, Cinema 4D, to animate the paper planes in 3D. Once that was complete I moved into Adobe After Effects to animate the 2D logo vector, in combination with the 3D animation from C4D. 

The full detailed process document can be viewed here

The main idea for this animation was to emphasize Canada’s diversity and multi-culture. This logo animation takes the Canada 150 logo designed by Adriana Cuvin and incorporates an element that represents Canada’s diversity and acceptance. The animation maintains the original Canada 150 logo and its colours which represent the 13 provinces and territories of Canada. However, as well as representing the provinces and territories, this animation uses the different colours to represent different cultures and countries around the world, that come together to make Canada. The animation starts off as a globe of the world and transitions into paper planes, which represent people and different cultures around the world. These paper planes then morph into the pieces of the logo to represent how Canada is made up of different cultures and people, while still maintaining and embracing these different cultures, opposed to the United States, which is often referred to as a “melting pot”. By assigning a different colour to different sections of the world, and keeping that colour for each individual paper plane, which then transforms into the Canada 150 logo, this represents how Canada is made up of diversity and multiple cultures.

So the first thing I did was find a proper photo of the Canada 150 logo. I tried to download finding an actual vector of the logo but the Government of Canada website where you can receive a free license of the logo required you to submit an application with a mock up of how you would use the logo and I wasn’t sure how long it would take to process.

The main idea for this animation was to emphasize Canada’s diversity and multi-culture. This logo animation takes the Canada 150 logo designed by Adriana Cuvin and incorporates an element that represents Canada’s diversity and acceptance. The animation maintains the original Canada 150 logo and its colours which represent the 13 provinces and territories of Canada. However, as well as representing the provinces and territories, this animation uses the different colours to represent different cultures and countries around the world, that come together to make Canada. The animation starts off as a globe of the world and transitions into paper planes, which represent people and different cultures around the world. These paper planes then morph into the pieces of the logo to represent how Canada is made up of different cultures and people, while still maintaining and embracing these different cultures, opposed to the United States, which is often referred to as a “melting pot”. By assigning a different colour to different sections of the world, and keeping that colour for each individual paper plane, which then transforms into the Canada 150 logo, this represents how Canada is made up of diversity and multiple cultures.

So the first thing I did was find a proper photo of the Canada 150 logo. I tried to download finding an actual vector of the logo but the Government of Canada website where you can receive a free license of the logo required you to submit an application with a mock up of how you would use the logo and I wasn’t sure how long it would take to process.

Canada150logo_2-sat-white
Canada150logo_2-sat-white

INSPIRATION

INSPIRATION

These are a few of the logo animations that I was inspired by.

These are a few of the logo animations that I was inspired by.

These are a few of the logo animations that I was inspired by.

This one is Europe by Fraser Davidson found on Dribbble. 

This one is Europe by Fraser Davidson found on Dribbble. 

This one is Europe by Fraser Davidson found on Dribbble. 

simple_logo_dots

This one is Transition Arrows by Valentin Kirilov.

This one is Transition Arrows by Valentin Kirilov.

This one is Transition Arrows by Valentin Kirilov.

europe-2

Selected Works

RBC Automation Solutions BrandingCorporate Design, Branding, Logo Design, Product Design

UntitledPhotography

Animated LogoLogo Design/Motion Graphics

Light PaintingLong Exposure/Photography

Worlds CollidePhoto Manipulation/Photography

Colour PalettePhotography

True PersonsBranding/Logo Design

Kinetic TypographyMotion Graphics

We Are All HumanResearch/Print Design

Our StoryDocumentary

Interactive Book CoverProduct Design

Cape BretonPhoto Manipulation/Photography

Cape Breton 2.0Photography