RBC AUTOMATION SOLUTIONS BRANDING

CORPORATE BRANDING/LOGO DESIGN/PRODUCT DESIGN

JUNE 2018

 

RBC AUTOMATION SOLUTIONS BRANDING

CORPORATE BRANDING/LOGO DESIGN/PRODUCT DESIGN

JUNE 2018

RBC AUTOMATION SOLUTIONS BRANDING

TRUE PERSONS LOGO DESIGN

OBJECTIVE

THE FINAL LOGO DESIGN

with Michael Rugo

The Automation Solutions team needed a concrete identity to stand behind that distinguished them from the other teams within RBC.

They needed something that would encapsulate their methodology and quickly share their values with others.

They wanted it to be easier for other teams to remember their team.

The client is an animal photography service, that aims at "capturing and showcasing the personalities of our closest companions." 

They wanted a clean, simple logo, that did not incorporate a camera of any sort, as they wanted to stay away from the cliche photography logos. Nor did they want anything that resembled animals, because they wanted to maintain a professional and authentic branding. So we designed a logo and business card for the client. 

We did a few interations and communicated with the client, to get to this final logo.

The logo represents the team as they are a group of skilled unique inviduals that come together to create the Automation Solutions team. Similar to a how pieces of a puzzle come together to create a masterpiece, each member of the team brings something to the table. 

A question mark can be seen within the logo to symbolize how the team aims to solve problems and answer questions. 

Asset 13@4x-100

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Selected Works

RBC Automation Solutions BrandingCorporate Design, Branding, Logo Design, Product Design

UntitledPhotography

Animated LogoLogo Design/Motion Graphics

Light PaintingLong Exposure/Photography

Worlds CollidePhoto Manipulation/Photography

Colour PalettePhotography

True PersonsBranding/Logo Design

Kinetic TypographyMotion Graphics

We Are All HumanResearch/Print Design

Our StoryDocumentary

Interactive Book CoverProduct Design

Cape BretonPhoto Manipulation/Photography

Cape Breton 2.0Photography